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Social Selling as a new Business Trend

Social selling closes the doors to the old sales model, based on the typical cold calls, and is proposed as a new trend in the business world. Today the goal is to take advantage of the potential of social networks. How? There are two ways: direct search for companies or contacts through social networks or content generation to attract potential customers. 

What are buyer personas and what are they for?

Defining your Buyer Personas correctly will help you reaching your Ideal Customer, both for B2B and...

Your Strategy with Marketing Model Canvas

Can you imagine seeing your entire Marketing Strategy at a glance? With Marketing Model Canvas you...

ABM strategy to attract large accounts

An ABM or Account-Based Marketing & Sales Strategy is a Marketing and Sales Strategy for B2B...

Digitalization and Automation of Digital Marketing processes.

Marketing digitalization consists of automating all marketing processes that can be mechanized...

Hubspot News December 2021 Edition

Last news of the year!Hubspot wants to empower our business and optimize our resources before 2022....

Growth-Driven web Design

Growth-Driven Design is a Web Design methodology that is built based on the Marketing Fundamentals...

How do you create your buyer persona for B2B

Buyer Personas are fictitious representations of your ideal customers.

Defining your Buyer...

Global Marketing: Internationalization i18n and Localization l10n

A Global Marketing Strategy allows you to have a website and content adapted to each country or...

How you can create a Lead Scoring and Lead Qualification System

In the field of Digital Marketing, lead qualification is the technique used to identify the...