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Growth-Driven Design is a Web Design methodology that is built based on the Marketing Fundamentals of the Company and totally user-oriented.
A website is the main marketing asset and as such must be prepared with a deep strategic analysis to establish a continuous improvement system.
Until now, the usual thing was to create a website and then do some basic maintenance to make sure that the content was not obsolete. And after a few years to return to make a new website.With Growth-Driven Design the web is in continuous evolution, as we get feedback and web analytics from users and changes are faster.
The statement "We have to renovate the web" is over.
Below you can see a graph that perfectly shows this reality. In blue you can see the traditional pattern of creating a website and in orange you can see the line of progress and continuous improvement with the Growth-Driven Design methodology.
The main thing, at least for us, is that it is a system created for continuous growth and intuitive use. And designed with marketing premises, implementing the tools and resources of the Marketing Strategy.
The second advantage is that before we start designing, there is a strategic analysis phase where we thoroughly analyze all the most important aspects about our clients, our audience and the objectives we pursue on each page and in each digital asset.
A web project based on Growth-Driven Design encourages teamwork, collaboration between people and areas, sharing all data and insights.
Another great advantage is that GDD web design is usually in charge of Marketing or Communication. That is to say, everything is designed for the user, who in the case of a website, are the members of the marketing and communication areas, who will be in charge of its evolution and maintenance. It is still very common to find websites where there are many obstacles when it comes to making content changes and implementing new campaigns, due to dependencies of the technical areas. Something that causes delays in the new implementations with their corresponding costs or internal budgets.
It is very suitable for projects of international companies since it starts from a common strategy to later distribute different local plans according to the different markets we are targeting.
The ultimate goal is to turn your website into a social network, where you will be able to know how users interact with your brand and be able to respond in real time to their demands, optimizing all your digital resources.
This method was created in 2010 by Luke Summerfield who working for many years in a web design agency realized that the projects of different websites became endless, budgets grew along the way and once they were finished they forgot about it.
It was at this point that he decided to create his own methodology to create more dynamic websites. His inspiration came from the software world where he learned that the best way to build high performance software is not to release one version and forget about it until another one comes along.
A web design with Growth-Driven Design methodology is approached in three steps:
1. Strategy
En esta fase de análisis estratégico profundizamos en:
2. Launching pad
In this phase we start building the base and the main pages and elements of our website. We will start with a website that will be our starting point but as we collect data and insights from users we will refine it.
We will take into account the following:
3. Continuous improvement
According to the Growth-Driven Design methodology, it is advisable to gather the team that has created the website at least once before the beginning of each quarter, with the following agenda:
To implement this continuous improvement system, Luke Summerfield incorporated two must-have project management tools for businesses today:
The Growth-Driven Design methodology is the basis of HubSpot's CMS. In this CMS everything is designed to follow all the steps that this method recommends to create a successful website that grows continuously, along with your Strategy.
Want to learn more about how to implement or migrate your website with Growth-Driven Design methodology? Contact us!
Your Shopify Store’s Secret to Marketing Success.
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