Hubspot News December 2021 Edition

Last news of the year!

Hubspot wants to empower our business and optimize our resources before 2022. After the last seminar, Joaquín Flores, Account Manager Iberia @ Hubspot, David O' Neil and Allison Zehr, Solutions Engineers @ Hubspot, show us the latest news of the leading automation platform.

INBOUND NEWS DECEMBER 2021

Here is a summary:

MARKETING HUB - A/B TESTING EMAILS AND TEMPLATE EDITING.  

Thanks to the new update in your Marketing Hub, you will be able to send A/B test emails through workflows. Your contacts will be divided 50 by 50 and going back to your email campaign, you will be able to see the comparative metrics of both variants.

They can also now easily create, edit and manage email templates in the Drag & Drop editor, without having to save emails as templates and having to overwrite them every time you want to make a change.

MARKETING CAMPAIGNS AVAILABLE IN YOUR CALENDAR

From now on you can see your campaigns together with the other Marketing assets in your Calendar.

LINKEDIN DATA MIGRATION

Hubspot has also updated the backend systems to allow more reliable data to be detected for LinkedIn post and post data. In the long term, this change will allow social data to be displayed closer to real time rather than an hourly cadence. This will also allow scaling so that clients can connect more pages, and the tool can continue to display reliable data within their portal.

CMS HUB - PARTITIONING COMPUTERS AND USERS FOR HUBDB TABLES

Team and user mappings for HubDB tables enable larger customers to efficiently manage their structured content. It is a necessity for today's growing organizations.

ADVANCED PUBLISHING FOR PAGES

With the new advanced publishing, you can now schedule updates to pages that are already published. In addition, you can extend your efforts by publishing and unpublishing your pages.

SALES HUB - Customizable budget
Templates using CMS

This beta allows Sales Pro customers to create customized budget templates in two ways:
1. Customers can customize our standard template designs (e.g. add text, show/hide sections) using the budget template editor.
2. Customers with advanced needs who want to build templates from scratch can use the CMS design tools (available in CMS or Marketing Pro subscriptions) to create templates from scratch. 

operations HUB- Easily access more data with custom code in workflows 

You can now easily select the data from the enrolled object or other actions within the workflow that you wish to
reference in your custom code without making unnecessary API calls.

If you would like a more detailed level of information on all the latest news and future plans, please do not hesitate to contact with us.