In this article we tell you why we and our customers choose HubSpot. Here are the advantages we highlight:
HubSpot is a platform designed for the digital age and growing.
HubSpot Digital Platform was created in 2006 renewing, rethinking and reinventing the best way to sell in the digital channel.
DESIGN AND RUN AN INTELLIGENT MARKETING AND CONTINUOUS IMPROVEMENT SYSTEM
HubSpot's Inbound methodology and technology allows you to intelligently carry out pre-planned marketing and sales actions and have a continuous improvement system in place. It's not easy, but the results are guaranteed.
You have relevant information about the digital activity of your contacts.
You know when a contact visits your website and which page they visit. When they open an email you have sent them or when they open a document you share with them and how much time they spend on each page.
YOU HAVE A HOLISTIC VIEW OF THE ENTIRE CUSTOMER VALUE CHAIN.
The advantage of integrating marketing tools with sales and customer service tools is to optimize every process in the customer value chain, avoid leakage of unsatisfied customers and even prevent this from happening.
HUBSPOT IS CURRENTLY A CRM PLATFORM BUT IS BECOMING A CDP PLATFORM (CUSTOMER DATA PLATFORM).
It's not an acronym game, it's the trend HubSpot is moving towards. Following the launch of its API and more recently of its Operations HUB module, data from multiple sources, systems, external applications can be integrated to enrich with relevant data from the multichannel relationship with customers.
INCORPORATES AUTOMATION TOOLS
Technology in Marketing, Sales and Customer Service is experiencing an unprecedented moment due to the current requirement to digitize recurring processes and improve the planning and measurement of commercial and marketing actions. Although at the moment it is not necessary to automate your processes, later on it will surely be necessary and you need to be prepared and work with a technology that allows you to do so.
DESIGNED TO HELP SMALL BUSINESSES AND LARGE ENTERPRISES ALIKE.
No one is left behind with HubSpot. This is vitally important at a time when technology will make all the difference. In the case of HubSpot's platform, both an SME and a large multinational with offices in dozens of countries use the same technology and methodology.
an open plataform
A system that is open to integration, through its API and the Operations Hub, with other applications: ERP's, other CRM's and marketing, sales, customer service, project management applications from third party companies.
SPECIALIZED IN INBOUND METHODOLOGY, FOCUSED ON PEOPLE AND PROMOTING THE CONTINUOUS GROWTH OF THE COMPANY.
The Inbound concept was invented by Brian Halligan & Dharmesh Shah. It is a philosophy or methodology that has served as the basis for the launch of a suite of Marketing, Sales and Customer Service applications.
Basically, the Inbound methodology respects, empowers and educates the consumer to make the best buying decisions. Its creators started from the premise that conventional sales processes (where high commercial pressure is exerted) did not work and if they did, it was only in the short term.
"Inbound is a Strategy based on continuously adapting content and products/services to the real needs of your ideal customer, bringing them closer to the channels they use and personalizing their user experience."
EVERY DAY YOU WORK TO IMPROVE YOUR TOOLS AND LAUNCH NEW FUNCTIONALITIES.
Imagine you have a team of experts, data scientists and computer engineers to think about how to improve your marketing, sales and customer service technology. You don't need to imagine it, you just need to subscribe to their services to know that this is the case.
Right now your HubSpot team is working along three main lines:
Improve current tools and incorporate new ones with Artificial Intelligence, such as to have better sales forecasts.
Improve and incorporate new integrations that allow us to connect with external applications to HubSpot and incorporate external data to help us better understand and monitor the experience of our customers.
Improve the reporting system to better measure and evaluate the behavior of our customers and the performance of our Marketing and Sales Plans.
WE USE HUBSPOT, AND IT WORKS :)
I think this is important, it's not very coherent to recommend something you don't use. When we met HubSpot, specifically in 2015, we started using it and we immediately saw the potential of the platform.... From then on, we have not separated from it and we have made it the technological basis of the Marketing and Sales plan, both ours and of all our clients.
In our previous experience we could see where we were failing and we searched tirelessly for how we could help our customers more and better. Specifically, we were encountering the following "pain points" or problems:
Very commonly, there was no strategy that provided an in-depth analysis of who the ideal customer is and how to reach them intelligently and boldly.
Planning was conspicuous by its absence or there was planning only focused on campaigns that were born in a practically intuitive way.
In general, there was a short-sighted vision of Marketing and Sales plans and actions. Fundamentally because there was a lack of the main piece that brought together all the actions and gave a global perspective, a path that offered certainty and a good system for measuring performance or ROI.
We also observed that there was a big disconnect between Marketing and Sales, when both have the same objective. And the same thing was happening with Customer Service.
All these problems were perfectly solved by HubSpot with its methodology and technology, which not only offered us a solution but also became the basis of our current strategic positioning.