Inbound Marketing and Sales for companies in the industrial sector

A strong and competitive industrial sector is vital to strengthen a country's economy.

The objective of an industrial company is to increase its profits; in order to achieve this, it needs to focus, among other factors, on improving its industrial marketing.

Industry is the second most important activity in the Spanish economy and the idea of reindustrializing the business fabric is a priority objective for our institutions.

The "fourth industrial revolution" (or smart industry) extends the digitalization of industry, not only to its production process, but also to its commercial process.

Industry 4.0" is an opportunity for those companies that increase their added value, promote a model focused on creating differential competitive levers, follow a customer orientation and are in permanent transformation.

The main marketing challenges facing industrial companies in Spain are:

Industrial competitiveness
Digital Transformation
Internationalization

In an economic environment where the domestic market is so weakened, the strengthening of industrial companies requires internationalization. This means having a clear and defined marketing and sales strategy for each country or market. In international markets, there are no second chances for first impressions.

94% of companies consider internationalization via exports to be a priority strategy. At the same time, 82% of companies export compared to 18% that do not.

Generate highly qualified leads and integrate all marketing actions.

If you want to:

- capture marketing leads and then convert them into sales leads.

- manage high-value content for your customers and prospects.

- carry out marketing actions with several tools and want to unify them in a single platform.

- automate marketing communications.

- improve your branding and competitive positioning in the market.

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If you don't want to miss any business opportunity and close better sales.

For companies that:

-have one or more sales teams and need to improve their organization and provide them with the best sales technology.

- have a really important commercial area.

- work with a clear focus on generating sales leads. They mainly target individuals and companies that are looking for their solutions.

- need an ABS (Account-Based Sales) strategy to capture large accounts.

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Caring professionals who have a record of excellence in digital marketing with actual revenue results. As head of Marketing and sales of Asendia Spain I can say that the ROI is always ahead our expectations . Hayas is a must have partner to succeed in you Sales and Marketing targets.

María Gómez-Juárez

Marketing Director, Asendia Spain

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