Fintech & Insurtech
SECTORS
The number of fintech and insurtech companies has doubled in 2 years
According to Capital magazine, the number of fintech startups nearly doubled in the last year, reaching more than 21,700 companies worldwide. In 2018, 12,100 new companies were already incoporated.
The financial and insurance sector is experiencing a real revolution. A customer-centric Inbound Marketing Strategy that automates marketing processes achieves rapid and sustainable growth.
These are some of the challenges that companies in the Fintech & Insurtech sector are facing:
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GrowthNeed for rapid growth. Due to high competition, if the business is disruptive, like any Finctech or Insurtech, you need high and fast growth to scale the business and lead your segment.
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Automation
Automation of Marketing and Sales processes.
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User Experience
Today's customer doesn't have a lot of time and a lot of alternatives to choose from. And they choose companies that offer an excellent user experience, because they provide them with exactly what they need, where and when they need it.
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Internationalization & Localization
They need to deploy their internationalization strategy and localization of their services in different markets. A Marketing Plan for each country/market and Content Localization is key to this end.
Specialized in attraction marketing, focused on people, to help you attract and retain your Ideal Customer.
Get highly qualified leads and integrate all marketing actions.
Perfect for companies that:
- need to capture qualified marketing leads
- manage valuable content for your customers and prospects.
- want to automate and plan marketing communications and campaigns.
-conduct recruitment campaigns with different tools and need to manage leads in one place.
-want to know your conversion attribution model and where each lead and customer comes from.
Don't miss any business opportunity and close more and better sales.
Perfect for companies that:
- have one or more commercial teams.
- have an important commercial department.
- need to manage and optimize sales leads.
- work with large accounts and need an ABS (Account Based Sales) strategy.
A strategy that focuses on the people is essential for fintech and insurtech companies.
Conoce a nuestros expertos en el sector Fintech & Insurtech y explora con ellos todo tu potencial. Estas son algunas de las empresas con las que hemos trabajado.
Fernando Rivero
Marketing Consultant. Specialized in the financial and insurance sector.
Fintech & Insurtech Sector
Rubén Reyero
Marketing Consultant. Inbound Marketing & Sales Specialist.
Fintech & Insurtech Sector
We started our Inbound Marketing Strategy in 2019 with the help of Hayas Marketing Agency and the results have exceeded our expectations. We have developed Inbound Marketing campaigns quickly and recurrently capturing quality leads, as well as new partners. Hayas Marketing supports us with consulting services, support and training to our marketing and sales team, advising us on the implementation of the various tools and HubSpot innovations that are aligned to our strategy.