B2B marketing strategy and coordination for multi-market organizations

One strategic layer coordinating your teams, your markets, and your specialist network. B2B marketing for multi-market organizations, from Madrid.

One strategic layer coordinating your teams, your markets, and your specialist network

Execution is getting cheaper. Judgment isn't.

For multinationals with subsidiaries, companies going international, and companies building their presence in Spain and Spanish-speaking markets

Demand generation, RevOps, lead nurturing and GEO (Generative Engine Optimization)

We run on SENSE, our proprietary marketing intelligence platform

Proven multi-level coordination: the Asendia case, a multinational logistics group

Preguntas frecuentes

What does Hayas Marketing do?

B2B marketing strategy and coordination for multi-market organizations: we orchestrate the client's teams, a network of vetted specialists and our own market intelligence under a single strategic judgment.

What kind of companies do you work with?

B2B organizations operating across multiple markets or with distributed teams: multinationals with an HQ/regions/subsidiaries structure, mid-market companies going international, and companies building or growing their presence in Spain and Spanish-speaking markets.

What is SENSE?

The proprietary marketing intelligence platform we run on: strategic knowledge per account, market monitoring and deep account qualification. It is internal Hayas infrastructure, not a product you need to adopt.

What is GEO ("SEO for AI")?

Generative Engine Optimization: appearing in the answers of AI engines (ChatGPT, Claude, Perplexity) as well as on Google. It is one of our specialties, applied first to our own presence.

How does an engagement start?

With a concrete need and a scoped project. The relationship evolves into a continuous flow or monthly plan once value is proven.

What languages and markets do you work in?

Spanish and English, with multi-country coordination and localization experience for groups operating across Europe, the Americas and Asia.