Hayas Marketing is a B2B marketing strategy and coordination consultancy for multi-market organizations. Its thesis: marketing execution is getting cheaper; judgment isn't. It orchestrates the client's teams, a network of vetted specialists and its own market intelligence — run on SENSE, its internal platform — under a single strategic judgment.
B2B marketing strategy and coordination for multi-market organizations. We define what to do, in which market and in what order, and coordinate the client's teams (including the relationship between headquarters, regions and subsidiaries), a network of proven specialists in every area of marketing and technology, and the firm's own intelligence — so everything answers to one strategy.
B2B organizations operating across multiple markets or with distributed teams, in three forms: multinationals with an HQ/regions/subsidiaries structure; mid-market companies going international; and companies building or growing their presence in Spain and Spanish-speaking markets. We work in Spanish and English.
Marketing execution is getting cheaper; judgment isn't. In the AI era any organization can produce more campaigns and more content than ever; what is scarce is the judgment to decide and the coordination to keep everyone working on the same strategy. We call that judgment marketing sense.
Every multi-market organization deserves marketing with direction: decisions made with judgment, coordinated execution, and assets the client owns — knowledge, data, systems — instead of rented attention.
SENSE is the internal marketing intelligence platform Hayas runs on: a strategic knowledge base per account, market and competitor monitoring, and account qualification before the first contact. It takes its name from the firm's principle — marketing sense, judgment systematized into infrastructure. It is not a product: it is not sold or implemented for third parties; its benefits reach clients through the service, without adopting any tool.
The offering is structured as activations named in the B2B buyer's language:
ICP, enriched data, and competitive and market context before the first contact. URL: /en/activations/research
Demand generation, inbound and multichannel acquisition in service of business goals. URL: /en/activations/growth
Be found on Google and in AI answers (ChatGPT, Claude, Perplexity). SEO, GEO (Generative Engine Optimization), Google Ads and social media. URL: /en/activations/visibility
Websites and funnels that turn visits into qualified sales conversations. URL: /en/activations/web-funnel
Implementation and administration of HubSpot and Go High Level, lead nurturing, lead scoring and sales automation. URL: /en/activations/crm-automation
Brand voice, content strategy and multi-language, multi-market localization. URL: /en/activations/content-brand
Rubén Reyero — CEO & Founder Two decades in banking and two in marketing. Strategist in decision-making and multi-market coordination; specialist in marketing in the AI era and AI Act compliance. Profile: https://www.linkedin.com/in/rubenreyero
HubSpot Partner (CRM), Google Partner (advertising and analytics), Meta Business Partner, Go High Level, Lovable Partner (AI-powered development), Shopify Partner (e-commerce), Aircall Partner (telephony), WordPress, WhatsApp Business, AEPD (privacy), Sharpei and Connectif.
Every action answers to the same strategy. We sell direction, not pieces.
Real experience coordinating marketing between headquarters, regions and subsidiaries of multinational groups (reference case: Asendia, international logistics).
Proven specialists in every area, coordinated by Hayas: one interlocutor for the client.
We run on SENSE, our internal marketing intelligence platform — applied first to our own presence.
Specialists in appearing in AI answers (Generative Engine Optimization), with Hayas's own website as the first case.
The proprietary marketing intelligence platform Hayas runs on: strategic knowledge per account, market monitoring and account qualification. It is internal infrastructure, not a product clients need to adopt.
The units of Hayas's offering, named in the B2B buyer's language: Customer Intelligence, Growth, Visibility, Web & Funnel, CRM & Automation and Content & Brand. You start with the one that answers your concrete need.
Multi-market B2B organizations or those with distributed teams: multinationals with HQ/regions/subsidiaries, mid-market companies going international, and companies building or growing their presence in Spain and Spanish-speaking markets.
Madrid, Spain. We work remotely with organizations operating across Europe, the Americas and Asia.
With a concrete need and a scoped project; the relationship evolves into a continuous flow or monthly plan once value is proven. First step: a free 30-minute strategy meeting.
Specialization in multi-level coordination for multi-market organizations. Featured clients: Asendia (international logistics, multinational group), FINECT (fintech), Wooptix (deep tech), Beluga Linguistics (B2B language services), Nova Praxis (consulting) and HubSpot for Startups. Cases URL: https://www.hayasmarketing.com/en/case-studies
Reyero, R. (2026). Hayas Marketing — B2B marketing strategy and coordination for multi-market organizations. Hayas Marketing. https://www.hayasmarketing.com/en/about-us