Defining your Buyer Personas correctly will help you reaching your Ideal Customer, both for B2B and B2C activities.
A Buyer Persona is a fictitious graphical representation (but based on real data) that includes the personal characteristics, interests, needs and behaviors of your ideal customers, related to your activity.
We can see it more clearly with an example. In this case we see a B2B Buyer Persona.
Un Buyer Persona es una representación gráfica ficticia (pero basada en datos reales) que incluyen las características personales, intereses, necesidades y comportamientos de tus clientes ideales, relacionados con tu actividad.
Lo vemos más claro con un ejemplo. En este caso vemos un Buyer Persona B2B.
The correct description and development of Buyer Personas serves in a different and complementary way to the areas of the company:
The Buyer Persona and the Ideal Customer Profile are two different but related things.
The Ideal Customer Profile in B2B companies refers to a company profile, which includes the business and affinity criteria of the companies that are most similar to your strategy. While the B2B Buyer Persona is the person is the graphic representation of the interlocutor in charge of buying or deciding to contract your products or services.
In the case of B2C it is different, while the Buyer Persona profile is a graphical representation with characteristics related to their challenges, behavior and problems, the B2C ideal customer profile describes the priority business criteria that this Buyer Persona or Customer should have in order to guide marketing campaigns and attraction techniques.